How to be a Smart Seller

A new year, a new market!
If you’re thinking about selling your home this year, consider these useful tips on how to get the most positive exposure on your listing as well as preventing deal-breaking issues that may come up.

real estate buyer using computer

First of all, let’s think about what kind of Buyers are looking at your listing and how they’re looking. Did you know that, according to the National Association of Realtors, 90% of home buyers today use the internet in their home search? While most still rely on Realtors (87%) for their information, many will also do independent research with what’s available to them on the web.

Attractive Listing Photos.
Not only must you maintain your home in “show ready” condition once listed, but you need to ensure your home is photo-ready when your Realtor comes to shoot listing photos. With attractive photos, you can lure Buyers in and get them through the door. When browsing for homes on the internet, Buyers formulate an opinion based on the photos available. If the photos aren’t doing it for them, they may never even schedule a showing! If your listing does not have good photos, your Realtor or photographer is doing you a disservice! Clean up the home just as you would for an open house or if you’re feeling stuck, ask your Realtor for staging suggestions.

Advertise Online.
Most Realtors advertise their listings online but you may be surprised how many do not. 76% of respondents in the NAR survey indicated that online websites ranked as “very important” in the process of their home search. Common places for your listing to be posted include Zillow, Trulia,,,, Craigslist, and more. Does your agent integrate social media into their advertising? How? Ask your Realtor where all your home will be posted and what tactics they use to capture Buyers.


Now that you have the Buyer’s attention, how do you seal the deal?


Early Inspection.
With 39% of Buyers pursuing their first home, sometimes a bad inspection can rock the boat. It not only catches you, the Seller, off-guard but it also intimidates the Buyer and may scare them off entirely. Invest in an inspection prior to listing so you may repair any large-ticket items or price accordingly. You will have to disclose what you discover, but most Buyers will appreciate the honesty and may re-evaluate their expectations. Additionally, the Buyer may choose to use your home inspection instead of obtaining their own which could save them anywhere from $200-$500.

Incentivize Buyers.
With today’s Buyers having lived through one of the biggest housing and credit crises in generations, they are ready, willing, and able to buy but show signs of cautiousness. There are many homes on the market, what makes yours a good deal? Show the Buyer you are reasonable without bending over backwards for them by offering a home warranty up front, pricing to include an advertisement for closing costs paid, or offering an allowance for new appliances if your home is older. A good Realtor will be able to assess your area and advise you on what may be most suitable for your listing and the Buyers you are trying to reach.

Did you realize that most of these tips revolve around having a passionate and knowledgeable Realtor? We at The Allen Group are dedicated to providing a variety of tactics to help you sell your home for as much as the market can bear! If you’re interested in more information on how you can be a smart seller this year, please do not hesitate to contact us for a FREE comparative market analysis of your area and information on everything we provide to get your home SOLD!!

-Anya Taschereau
Licensed Realtor
The Allen Real Estate Group

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